Master of Business Administration in Marketing

The MBA in Marketing at Mohan Babu University focuses on the principles and practices of modern marketing management. The program is designed to develop skilled marketing professionals with strong capabilities in communication, branding, digital marketing, and strategic decision-making. It also emphasises ethical marketing practices, social responsibility, leadership, and analytical thinking to help students navigate the evolving business landscape.

The curriculum includes core subjects such as sales and retail management, consumer behaviour, customer relationship management, marketing of services, and integrated marketing communication. It also covers advanced areas like product and brand management, rural marketing, international marketing, digital marketing, and green marketing. Through this comprehensive curriculum, the program prepares students to craft compelling marketing strategies and deliver impactful brand communication in competitive markets.

Mohan Babu University MBA in Marketing Course Highlights